Driven by beliefs that not all goods and services were equal, consumers historically were driven toward quality as a key differentiator in making a purchase. There was a good, better and best. Getting “the best” was very important, and worth a higher price. This paradigm is no longer in play. Today, we live in a world of infinite discounting both online and in-store where the lowest price drives purchasing decisions. After all, if you can buy the same thing in two different places, why not buy the least expensive?
Goods and services that have perceived equal value and have no differentiators that make one appear superior, then the others are called commodities. This line of thinking has even affected healthcare.
Let’s take orthodontic care as an example. The public holds orthodontists in high esteem as honest, competent, educated professionals. All orthodontists go to college, dental schools, get their specialty training at accredited learning institutions, pass exams and get the same degrees and licenses to practice. So, should we make the assumption that all orthodontic care is equal? Should the lowest cost treatment be chosen? Are braces just a bunch of metal brackets and wires stuck on teeth with all results being equal and equivalent? Good dental or orthodontic care is not a commodity. Not all doctors have the same standards or results. There are differences. How can you make the best choice and investment toward quality orthodontic care for you and your family?
While it’s difficult to differentiate the quality of care between orthodontists in Jefferson Valley and Purchase, NY to determine a positive orthodontic result, the following provides several tips and FAQs ensuring that you are a smart consumer of orthodontics:
Orthodontic treatment affects the smile, speech, eating, jaw joint and muscle functions. It should be done correctly the first time to avoid costly problems:
In order to design a radiant, confident, healthy smile, treatment must be meticulously planned. It requires the use of state-of-the-art materials and technology. Straightening teeth is not a cookie-cutter procedure that runs blindly on autopilot. At the conclusion of treatment, bonding adhesives need to be removed carefully so as not to scratch the enamel surface. Teeth frequently have chips or worn edges. They require artistic reshaping. (see photo below) This also takes time.
Orthodontists devoted to their specialty take frequent continuing education courses to continuously improve. This requires an investment of money and time away from the orthodontics office. Expertise, the finest materials, advanced technology and training are differentiators for your choice of an orthodontist. Do right by your smile, be an informed orthodontic treatment shopper. You are investing in something priceless.
¹ – SureSmile® is a 3-D digital technology for orthodontists that creates virtual treatment simulations you can see before beginning treatment. SureSmile also aligns teeth precisely using robotically bent wires. SureSmile patients have higher grading scores than conventionally treated patients and finish in 30% less time.
At Schechtman Orthodontics of Jefferson Valley and Purchase, NY, we want to ensure you are confident with your decision for not only your choice in orthodontic treatment, but also for the orthodontics office in New York you choose to start your or your child's orthodontics. To ensure you are completely confident in your decision, we offer a few no-obligation, no-pressure ways to get started!